LoveLife
LoveLife is South Africa’s national HIV prevention programme for youth. loveLife has brought together a broad based coalition of international foundations working in HIV/AIDS prevention, major South African media organizations and private corporations, the government of South Africa, and leading South African non-government organizations with one shared goal – to turn back the epidemic of HIV/AIDS, and related epidemics of teenage pregnancy and sexually transmitted infections, among South Africa’s young people. Launched in September 1999, loveLife seeks to substantially reduce the HIV infection rate among young South Africans – and to establish at the same time a new model for effective HIV prevention among young people. loveLife’s approach integrates three key components: • Innovative nationwide media campaigns of unprecedented scale and intensity, including youth-focused television and radio programming, a monthly youth magazine and billboards that promote sexual responsibility and link young people to counselling and clinical services. • Face to face outreach through service and support programmes, including a network of youth centres that provide HIV prevention services, and accessible adolescent health services in public clinics nationwide. loveLife also works with over 130 community-based organisations know as loveLife franchise-holders. • Extensive monitoring and evaluation of the programme’s impact and results, with independent external oversight. Early evaluation data suggests that loveLife is already having a significant impact on adolescent sexual behaviour and that it could help curtail South Africa’s staggering AIDS epidemic.
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Location: Western Cape  Project Completion: |
Description: loveLife sponsored the development of the 'Make your Move' products: Dilemmas, Careers, Venture Plans, Life Navigator, 10 Commitments, Movers Map, and Trade Offs. loveLife conducted... |
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Location: Country Wide  Project Completion: |
Description: In line with SAIE’s learning loop – which seeks to continually improve and innovate – the development of the loveLife’s ‘Make your Move’ products aim to enable young... |
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Location: Western Cape Project Completion: |
Description: When Lerato Mahoyi arrived at the Institute, her first task was to work with the developing team in designing the material for loveLife's campaign "Make Your Move". She was called... |
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Location: Western Cape Project Completion: |
Description: When Lezerine Mashaba arrived at the Institute, her first task was to work with the developing team in designing the material for loveLife's campaign "Make Your Move". She was called... |
